Privacy Policy

1. General information

1.1 This privacy and marketing policy (“Privacy Policy”) describes how Botås.k Partners collects, uses, and stores your personal data in accordance with the EU General Data Protection Regulation (GDPR) and other applicable laws.

1.2 This Privacy Policy applies to the processing of personal data when you visit our website or use our services referring to this Privacy Policy.

1.3 You should always feel secure when providing personal data to us. The purpose of this Privacy Policy is to explain how we ensure that your personal data is handled in a lawful, transparent, and secure manner.

2. Data controller

2.1 Botås.k Partners is the data controller for the processing of your personal data, as described in this Privacy Policy.

2.2 Data Processor
Our website is produced and hosted by Botås.k Partners (the web agency) on servers within the EU. As a data processor, Botås.k Partners processes personal data solely on behalf of, and according to the instructions of, the data controller.

3. When do we process your personal data?

4. Which personal data do we process about you?

5. Why do we process your personal data?

6. Legal basis for our processing

6.1 Contract – Some processing is necessary in order to perform our contractual obligations, e.g., when you request a quote or order a service.

6.2 Legitimate Interests – For certain types of data processing, such as basic web analytics (IP address, visit statistics) and limited marketing activities, we rely on our legitimate interests in developing our business and communicating with potential customers, which we consider outweigh your interest in data protection.

6.3 Consent – For processing that requires your explicit consent (e.g., non-essential cookies and certain marketing activities), we will obtain it via a cookie banner or a specific form. You can withdraw your consent at any time.

6.4 Legal Obligations – We may need to retain or otherwise process your personal data to fulfill legal requirements, e.g., in bookkeeping and taxation regulations.

7. Profiling

7.1 We may carry out basic profiling if you are a customer or newsletter subscriber, for instance, by analyzing if you have opened certain mailings or clicked on links in the emails, in order to tailor future communication.

7.2 You can object to profiling at any time by contacting us using the details below. Once we have received your objection, we will stop such processing for marketing purposes.

8. How long do we keep your data?

8.1 We only store your personal data for as long as it is necessary for the purpose for which it was collected. We may store it longer where required by law or to protect our legal interests.

8.2 As a rule, data about customers is kept for a maximum of 24 months after the last interaction, unless we are legally required to store it for a longer period.

9. Transfer of personal data

9.1 We never sell your personal data to third parties.

9.2 We may share your personal data with partners or subcontractors (data processors) who assist us with site operations, mailings, or other IT-related services. These parties may only process your data in accordance with our instructions and in line with this Policy.

9.3 We generally do not transfer your personal data outside of the EU/EEA. Should such a transfer be necessary (e.g., if a subcontractor is located in a third country), we will ensure that it is carried out in compliance with all applicable legal requirements, for example by using the European Commission’s Standard Contractual Clauses (SCCs).

10. Changes to this privacy policy

10.1 We reserve the right to update this Privacy Policy as needed. In case of significant changes, we will inform you via appropriate channels, for example by email or a notice on our website.

11. Protecting Your Personal Data

11.1 We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, or manipulation. For example, all data is stored in systems with restricted access, and we use firewalls and encryption whenever possible.

12. Your rights

12.1 Right of Access – You have the right to request confirmation whether we process personal data about you and, if so, receive information about what kind of data and how it is processed. You may also request a copy of the personal data.

12.2 Right to Rectification – You have the right to have incorrect or incomplete personal data rectified as soon as possible.

12.3 Right to Erasure (“Right to be Forgotten”) – You have the right to request that we delete your personal data if it is no longer needed for the purposes for which it was collected or if there is no legal basis for continued processing.

12.4 Right to Restriction – You can request that our processing of your personal data be restricted, for example, while a request to rectify data is being assessed.

12.5 Right to Object – You have the right to object to processing based on our legitimate interests, including profiling. If you object to direct marketing, we will cease all processing of your personal data for that purpose.

12.6 Right to Data Portability – When our processing is based on your consent or an agreement with you and is carried out by automated means, you have the right to receive the personal data you have provided us in a structured, commonly used, and machine-readable format and to have that data transferred to another controller.

12.7 Complaints – If you believe we process your personal data in violation of applicable data protection laws, you can contact us in the first instance (see contact details below). You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) or another relevant data protection authority within the EU/EEA.

13. Cookies

13.2 Upon your first visit (or periodically), a cookie banner appears allowing you to accept or reject the non-essential cookies we use. You can adjust your preferences at any time.

13.3 You can also configure your browser to block cookies or notify you when a cookie is being stored. However, please note that the website may not function optimally if you block certain cookies.

13.4 For more detailed information about the cookies we use, how long they are stored, and how to manage them, see our cookie policy or contact us.

13.5 The Swedish Post and Telecommunications Board is the supervisory authority in the area, please read more about cookies at their website.

14. Contact information

If you have any questions about this Privacy Policy or wish to exercise your rights, you are welcome to contact us here.

15. Produktion

15.1 The website is produced by the web agency Botås.k Partners.